"When you put a word into a type, you have given it a visual form while the verbal meaning remains. This dual nature of typography is what makes it so fascinating and so potentially powerfull". (Reynolds, 2010, p. 33)
I already posted this image of the ducks on June 9, 2011. The font of the message "Get your ducks in a row" was more elegant and decorative. In today's post I switched the font to a heavier one. I think it presents the statement in a bolder and more demanding way.
One of the images has a different message, "Save the planet - carpool". The font here is more rounded and organic. The color and shape of it helps to bring it closer to the representation of water, clean air.
The background colors add different emotions to the same message. Neon green background expresses adds more urgency to the message, black one - more drama, as if something bad is going to happen if you don't get your ducks in a row.
This is a really great post, and exemplifies the quote you posted from Reynolds. I am glad to see you experimenting with images, color, and type! I like the carpool version the best, as it is very playful and memorable! You might add a darker outline to the text to make it stand out a little more, but otherwise it is an effective use of principles we've considered in this course! I think part of what makes it so effective, and why I like it the best, is that it is specific, whereas "get your ducks in a row" is cute, but is much more subjectively interpretable.
ReplyDelete